“A new magazine dedicated to the heroic cars of the 1980s, 1990s and 2000s’”
If you are into exciting, interesting cars and follow the mainstream media you’d be forgiven for thinking we’re at the end of days. The internal combustion engine is in its twilight years, and most new cars appear to be SUVs. It might seem like we’re all being forced into boring automotive washing machines.
You and I, of course, know different. It’s just that the very best, most exciting, most captivating cars have already been built. Few new cars offer the visceral thrills the cars of the 80s, 90s and 00s have in abundance. Those 30 years contain some of the greatest cars ever to roll out of the factory gates, breeding a passion that knows no bounds, no borders and, increasingly, no set defined age limit when it comes to the petrolhead passion. This was truly the era that cars came of age – innovative design, ever-improving dynamics and a tangible connection to the road, felt through the steering wheel, pedals, gearbox and engine. Modern cars may well be faster, quieter and more efficient, but few really make you feel part of the action.
Cars as great as these deserve a magazine dedicated to celebrating them with beautiful photography and evocative prose, and this is where Strada magazine enters the fray. Most other classic car magazines treat these cars as a side show to well-trodden stories about 50s, 60s and 70s cars – Strada puts 80s, 90s and 00s cars right at the forefront.
Every quarter we’ll bring you beautifully shot features from the world’s leading photographers with in-depth, detailed writing from the most respected names in motoring journalism. Strada goes further, bringing you closer to the engineers, designers, racing drivers and personalities that shaped motoring over its arguably greatest three decades. Strada will set a new bar for quality modern classic journalism and photography – because life’s too short for boring cars.
Nathan Chadwick, Editor
Strada magazine is put together by enthusiasts for enthusiasts – we live and breathe these cars, just like you do. We’ll be updating you on the latest ups and downs on our fleet via the website, and we hope to meet you at future events.
Doug brings a wealth of sales and marketing experience to the team. Having spent over 25 years in the commercial sector with his own specialist export documentation firm, he has enjoyed a parallel career in the automotive sector, first as a keen collector of 70’s and 80’s classics and latterly as a burgeoning publisher, Eau Rouge Publishing, specializing in niche products and bespoke classic car tours.
As an avid consumer of automotive print media his whole life Doug is well placed to judge trends in the market, and he noticed a gap for a modern classic/youngtimer style magazine, but with production values far above current offerings.
Current dream car: Lancia Delta S4
Nathan brings editorial experience from 15 years spent in consumer and business journalism. His early career included stints at the Staffordshire Sentinel newspaper and The Veterinary Times, but his lifelong passion for cars led him to Bauer Media in 2012. Here he was the Sub Editor for Classic Cars magazine and Land Rover Owner International. During this time he developed a flair for social media. In 18 months, he developed Classic Cars’ Facebook following from 5500 to 1.3million using organic content.
In 2015, Nathan was part of the launch team for Modern Classics magazine, originally as a sub editor but then quickly promoted to managing and then assistant editor. During this time, the magazine won the prestigious Newspress magazine of the year award. Nathan left Bauer Media after Modern Classics was shut down to set up Strada magazine with Doug.
Current dream car: Maserati Ghibli II Cup.
A veteran of magazine design, Kar has been involved in the business for over 20 years, with over a decade on motorcycle and photography titles including Ride, Bike, Performance Bikes, and Digital Photo. Since leaving Emap / Bauer in 2007 he has worked as a freelancer on many established automotive magazines such as Evo, Octane, Car, Land Rover Owner, MCN, Practical Sportsbikes, and Classic Bike. Kar also creates realistic concept motorcycle illustrations for publications around the world and has amassed an online following across Facebook and Instagram of over 230,000.
Current dream car: Mercedes-Benz 190E Cosworth
“Life’s too short to drive boring cars”